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BITDEFENDER ANTIVIRUS PLUS

Monday, August 14, 2017


BITDEFENDER ANTIVIRUS PLUS
Not only does Bitdefender Antivirus Plus have nearly perfect malware-detection scores, but it also offers great value, with a strong selection of extra tools. You'll find a built-in password manager, a secure browser, unique protection against encrypting ransomware and automatic profiles that optimize Bitdefender's impact on your system, depending on whether you're working, watching a movie or playing a game.

Midpriced Windows Antivirus

These products usually list from $60 to $80 per year. They generally build on the basic packages by bundling in parental controls and a two-way firewall to catch outgoing data, although many add other features. But for the full feature set each brand offers, you'll have to pony up for the premium products.
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Best Antivirus Software and Apps

Monday, August 14, 2017

Best Antivirus Software and Apps

Many Windows users believe they don't need to pay for antivirus software, and many Mac and Android users think they don't need protection at all. Windows' much higher profile makes it the biggest target, but the truth is that OS X/macOS and Android are equally vulnerable to malware.
We believe it's worth paying for Windows antivirus software, because even the best free software leaves out protection features we consider essential. But you don't have to spend a lot — many antivirus products are sold online for much less than their list prices. Mac and Android users have other options: Some of our favorite Mac AV products cost nothing, and most Android security apps have free versions.

Latest Security Alerts and Threats

— Mamba ransomware, famous for shutting down San Francisco's MUNI public-transit system last fall, is back, according to Kaspersky Lab. Researchers have detected it attacking businesses in Brazil and Saudi Arabia. ADVICE: Back up all your drives regularly, and keep your antivirus software updated.
— Microsoft's Patch Tuesday updates for August included a fix for a previously unknown flaw that would have made another ransomware worm like WannaCry possible. ADVICE: Update your Windows system.
— A new variant on the Svpeng Android banking Trojan that logs your keystrokes along with its primary goal of stealing your money. The variant infects even "fully-updated devices with the latest Android version and all security updates installed" — unless the device's default language is Russian. The Trojan poses as an Adobe Flash Player app on third-party app stores. ADVICE: Stick to Google Play, and install an Android antivirus app.

How We Tested

Our evaluations were based on an antivirus product's interface, performance, protection and extra features. Was the product's interface intuitive and user-friendly, or did it make it hard to find important tools? How badly did malware scans slow down the computer's performance? How good was the program at detecting and removing malware? Does the program have any additional tools, and are they useful?
All of our Windows tests were performed on the same Asus X555LA laptop running 64-bit Windows 8.1 (later upgraded to Windows 10), with an Intel Core i3 processor, 6GB of RAM and a 500GB hard drive containing 36GB of files. To assess a program's impact on system speed, we used our custom OpenOffice benchmark test, which matches 20,000 names and addresses on a spreadsheet. The longer it took the laptop to finish the test, the heavier the performance impact. For smartphones, we used the Geek bench 3 bench marking app.
Our Mac evaluations were conducted on a late-2013 MacBook Pro running OS X El Capitan 10.11. The Mac had a 2.6-GHz Intel Core i7 CPU, 8GB of RAM and 23GB of data on a 512GB SSD. For Android, we used a Nexus 6P smartphone running Android 6.0.1 Marshmallow.
For malware-detection scores, we've turned to two independent testing labs, AV-TEST of Germany and AV-Comparatives of Austria. Each lab regularly subjects the major antivirus brands' flagship products to stress tests involving hundreds of previously unseen pieces of malware, with AV-TEST adding 20,000 instances of known malware. We use the latest results from both labs.

Windows Antivirus Software Types

Most antivirus makers have three or four tiers of Windows products, with each price bump adding extra features, such as parental controls or cloud backups. But because each company uses a single malware-detection engine for all its Windows antivirus software, the cheapest item — even a free one — in any product line usually finds malware just as thoroughly as the priciest.
Not all users will need premium suites, or even midrange products. If you don't have kids, or if you already have backup software, the basic product may be enough.
The least-expensive paid Windows antivirus products, which generally list from $40 to $60 per year depending on the number of PCs covered, have the essentials. Definition updates and scans are automatic; websites and email attachments are screened, and the products are mostly easy to use. Some basic AV programs toss in extra features, such as file shredders or system optimizers, that are normally found in pricier products.
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How to Protect Your Identity, Personal Data

Monday, August 14, 2017


How to Protect Your Identity.

Introduction.


That's why we've created this page as a one-stop shop to safely protect your data and privacy. We're going to keep changing and expanding this page, so please use the comments to let us know what you'd like to see — and don't be afraid to hit us up with any security questions you may have.
Between malware, botnets, viruses, worms, ransomware and DDoS attacks, it may seem impossible to protect yourself online. The trick is to stay abreast of all the latest threats and to know what to do when the worst happens.

Current Scams
Tech-support scams: These usually come as random phone calls from technicians claiming to represent Microsoft or "Windows." They'll say there's something wrong with your computer, and that you need to install software so that they can get remote access to it. Advice: Hang up.

Latest Security Alerts.


— Mamba ransomware, famous for shutting down San Francisco's MUNI public-transit system last fall, is back, according to Kaspersky Lab. Researchers have detected it attacking businesses in Brazil and Saudi Arabia. ADVICE: Back up all your drives regularly, and keep your antivirus software updated.
— Microsoft's Patch Tuesday updates for August included a fix for a previously unknown flaw that would have made another ransomware worm like WannaCry possible. ADVICE: Update your Windows system.

The iOS application SMS Touch has been around for ages, but you might want to stop using it. A new report claims that SMS Touch sends its users' email addresses and passwords through the internet in plaintext when users sign in, and that the "text" messages that SMS Touch sends across the globe are unencrypted as well. ADVICE: Switch to WhatsApp to send messages across devices and platforms securely.
— If you have a first-generation Amazon Echo (with "01" at the end of the model number on the box), it can be turned into a spying device by someone who gains physical access. ADVICE: Buy a 2017-model Echo (with "02"). If you have an older model, restrict physical access to it.
— A new variant on the Svpeng Android banking Trojan that logs your keystrokes along with its primary goal of stealing your money. The variant infects even "fully-updated devices with the latest Android version and all security updates installed" — unless the device's default language is Russian. The Trojan poses as an Adobe Flash Player app on third-party app stores. ADVICE: Stick to Google Play, and install an Android antivirus app.

Fake IRS/police scams: These are phone calls or text messages from people who claim you've broken the law or owe back taxes. They'll say you face immediate arrest unless you pay a fine, often via Western Union or a similar service. Advice: Ignore them and report any such calls to the real police.
Fake antivirus: These mostly arrive as pop-up messages in a web browser. They'll say your computer is infected, and that you need to purchase and install an antivirus product immediately.Advice: Don't do it — the products are almost always bogus, and some might actually be malicious.
Protect Yourself
Use these pages and tools to keep your data, privacy and identity safe.


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4 Persuasive Digital Marketing Tactics To Boost Your Performance - Semalt Expert Concerns

Friday, August 4, 2017




4 Persuasive Digital Marketing Tactics To Boost Your Performance - Semalt Expert Concerns

Digital marketing entails email advertising, SEO, online advertising, social media
and website design. This presents a challenge to local business owners who only want to draw more eyeballs to their sites. Typically, these
entrepreneurs are too busy researching on the best marketing approaches for their businesses.
In this regard, Nik Chaykovskiy, the Senior Customer Success Manager of
Semalt,
elaborates on important digital marketing strategies that any business can adopt in 2017. Local business owners such as lawyers, dentists,
doctors, and restaurateurs will find the strategies extremely useful.

1. Bear in mind, your site is a convertible "mustang".

Every aspect of the digital marketing must drive SEO internet traffic to the
business website. This must be regarded highly important. Many websites were created with an unresponsive design which means they are
challenging to navigate on devices such as mobile and look strange. Research shows that over 43% of client traffic emerges from mobile
devices with the figure projected to increase. Thus, a business site must be appealing with an easy navigation on mobile gadgets. Visitors
should be able to click on an email address or a phone number to contact the business owner or management. Additionally, if clients have
to write down the contact, then a company is likely to lose them to competitors with sites that are mobile optimized. The idea, therefore,
is to convert visitors into eater an email, phone call or a walk-in.

2. Execute "rich answers" on the website.

People are now changing how they utilize Google. Visitors no longer want to
look out for information but prefer Google to respond to their queries. As a company, Google has invested in this opportunity by introducing
"rich answers" to its search algorithm and improve SEO experience. This provides more accurate results. In this regard, any local business
owner has common questions they often respond to from clients. Thus, it would be brilliant to implement rich answers on a business website
such that they appear first when Google is asked questions.

3. Utilize social media prudently.

Apparently, most local businesses are stuck when deciding on social channels
to use and how posting should be done. An important rule is to understand your customer base. Social media is not a new concept. To tune
your customers, start with other social media experts. Moreover, posting on social media is simply creating a voice for the business in
addition to communicating with loyal clients. Thus, an entrepreneur should be careful to avoid overloading the site with promotions and specials.

4. Remain focused on email marketing.

Some years back, email marketing was put aside to pave the way for social
media marketing. However, for most local businesses, email marketing is a cheap and great technique of communicating with customers. Instagram
and Facebook show post to only a fraction of followers. They require one to pay to reach more people. An entrepreneur can send new menu items,
event information and specials at no cost by using email. Use of MailChimp allows a business owner to send messages to 2,000 contacts which are
an effective marketing platform.
In conclusion, local business owners should constantly look at their business
websites to make sure contact information is operational. Other digital marketing strategies can then be implemented to drive traffic to the
site.
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